Gallery owner Deborah Fritz grew up in Los Alamos, New Mexico. At the University of New Mexico, she received a BFA in both Psychology and Art Studio. Her original intent was to work as an artist in Santa Fe but soon she developed entrepreneurial and business directions, resulting in opening her first gallery on Santa Fe’s famed Canyon Road in 2001. Giacobbe-Fritz Fine Art a venture with her sister and business partner, Kimberly Giacobbe. Eight years later and with the success of the first gallery, Deborah opened GF Contemporary, also on Canyon Road. In 2018, she opened a third gallery in Santa Fe’s Railyard, galleryFRITZ.

A committed leader and volunteer, Deborah has served on various non-profits boards, including ARTsmart and collaborated on projects with SITE Santa Fe and Creative Santa Fe.
 Consistently engaged in the Santa Fe art world, she joined the Museum of New Mexico Foundation Business Council, Opera Business Council and served as Vice President of the Santa Fe Art Gallery Association. Through her galleries, Deborah has cultivated an international clientele, placing art throughout the world. Each of her galleries has a different focus: Giacobbe-Fritz Fine Art represents traditional and representational fine art. GF Contemporary specializes in modern, contemporary, and emerging artists, with a stable of top shelf artists working in a variety of media: sculpture, painting, and print. And galleryFRITZ, her newest project, concentrates on engaging contemporary, conceptual and experimental art, new media and digital art.